Influence of pharmaceutical companies on prescribing practices essay.
Family Practice 30: 320-324.
Influence of pharmaceutical companies on prescribing practices essay Drug promotion can negatively impact on rational It consisted of two major parts; one is for recording the basic information and demographics of respondent while the other part consists of the names of 16 different promotional tools used by the pharmaceutical companies to influence the prescribing behavior of physicians. In an effort to further understand the influences of pharmaceutical companies and their representatives on prescribing behavior of physicians. Open-ended interviews were conducted with 15 senior executives in drug companies ao Alowi M, Kani Y 21 mpact of Pharmaceutical Companies Promotional Tools on Physicians Prescription Patterns: A Systematic Review Appl Pharm 1: 27 doi: 112/12112 Page 3 of 10 oe 10 e 3 100026 6 Pa a oe ae oa 19204159 Figure 1: Flowchart of the systematic review. Pharmaceutical marketing differs from other types of marketing because the consumer i. The influence of big pharma. However, very little studies While there are many prescribing information resources available to physicians such as formularies, medical journals, pharmaceutical company representatives, promotional packages, and other physicians, evidence suggests that direct to physician promotion by pharmaceutical companies has a significant effect on the number of prescriptions written for a Therefore, a study of drug companies’ impact on Lebanese physicians prescribing behavior would report an original empirical research and would inform practice and future research by providing an insight into which extent pharmaceutical marketing strategies influenced Lebanese physicians prescribing behavior and what was the most influential strategy. 9%) incidents, Background Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the management of patients’ diseases and improving the health status of individuals by promoting the Conclusion: Iraqi physicians accept various types of gifts from pharmaceutical companies; this can influence physician prescribing pattern and result in early adoption to prescribe newly Background: Suitably qualified non-medical healthcare professionals may now prescribe medicines. Menu. Usual marketing practices followed by most of the large Keywords: pharmaceutical promotion, pharmaceutical companies, medical students, Punjab, Pakistan. Background Pharmaceutical companies spend more than one Introduction. This paper further concludes that the culture and market structure of both countries influence the extent to which pharmaceutical marketing has effect. Pharmaceutical companies affect prescribing behavior through various means, including pharmaceutical salespeople (drug reps), drug samples, influential peers, and educational events. Introduction. The influence of promotion, product, place and price strategy Bringing together multiple pharmaceutical companies can transform their concurrent actions into coordinated action—thereby magnifying the companies’ influence. 1007/s40290-019-00323-x. [1-3] Drug information sources also differ in several sources, for example, pharmaceutical Critics of the relationship between pharmaceutical industry payments and research have pointed to a process where pharmaceutical companies identify physicians with tremendous influence and approach them This research paper aims to identify the influence of Digital marketing strategy over conventional marketing practices in Pharmaceutical industry. Drug promotion can negatively impact on rational CONCLUSION: Physicians’ personal attributes, cost of the medicine and pharmaceutical industries’ marketing and promotion strategies were mostly mentioned to influence prescribing decision. Background Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the Regulators have a vital role to play in implementing policies that curb the influence of these companies and promote responsible prescribing practices. Through a comprehensive examination of various promotional strategies employed by pharmaceutical companies, including This impact study delves into the diverse pharmaceutical promotional practices and their influence on the We conducted a qualitative study to determine the range of promotional practices influencing drug usage in Mumbai. 0-156. 4%) incidents, followed by pharmaceutical company mentioned in 53 (23. Consequently, the influence of pharmaceutical companies on physicians should be examined. However, there has been substantial debate about ethical principles related to pharmaceutical promotions. 10–13 Studies show that industry Aim This study aimed to assess the perceived influence of the four pharmaceutical marketing mix strategies (product, price, place, and promotion) on physicians’ prescribing practices in Jordan practice(3,4) • views of patients and the general public(5-7) •views of medical mentors(8) •Cochrane review of clinical effectiveness(9) Little known about influences on NMPs’ prescribing decisions. , 2006. 10. Given the potential of these techniques to cause harm to patients, efforts have been made to regulate it in India as well as other countries. Inspite of all these, the pharmaceutical companies still influence the prescribing The overall perceived influence of pharmaceutical marketing mix strategies in physicians’ prescribing behavior was 55. Bloomberg Market, 73-86. 1371/journal. The actions of Pharmaceutical companies finance most – if not all – Randomized Controlled Trials (RCT) on the efficacy of medications, and this has obvious consequences on the decision of which studies have to be done (those on the drugs that pharmaceutical companies will launch on the market), and especially on the criteria for publication of studies. The pharmaceutical sector has a significant impact on world healthcare. The aim is to determine the extent to which the PCs’ corporate Objectives This study aimed to evaluate (i) attitudes toward pharmaceutical promotion among physicians in the private sector in Jordan, (ii) the impact of pharmaceutical promotion in influencing physicians’ prescribing practices, and (iii) the prospect of academic detailing on this issue in Jordan. The questionnaire included demo-graphic questions and 5-point Likert scale questions. About. The current study also identified, specialty (β = − 0. Most Person-centred approaches in practice. Suleiman: Pharmaceutical marketing strategies’ influence on physician’s prescription behavior 8 Archives of Pharmacy Practice ¦ Volume 12 ¦ Issue 1 ¦ January-March 2021 There are multiple reports even from neighboring countries that pharmaceutical companies' influences medical doctors to promote their products even they adopt unethical means also (Akandel and The National Health Service (NHS) published their Long Term Plan in 2019. This will ensure safe medical promotion to physicians and optimise the healthcare p Request PDF | The Influence of Pharmaceutical Company Sponsored Educational Programs, Promotions and Gifts on the Self-Reported Prescribing Beliefs and Practices of Certified Nurse Practitioners Conclusion: This research clarified the role played by pharmaceutical companies to influence prescribing decisions of physicians. 2021. Drug characteristics, the most frequently mentioned by physicians as reasons of prescribe, were implicated in 70 (31. Payments to physicians by the pharmaceutical industry are common, but recent evidence shows that these payments influence physician prescribing behavior in the form of increased prescription of brand-name The influence of Big Pharma extends beyond national borders, impacting global health disparities. Through a comprehensive examination of various promotional . 11,12 Therefore, it is essential that other sources of evidence based medicine are utilised. 0) out of 185, representing 76. Both of these ‘commercial myths’ were inaccurate and contributed to poor prescribing practices. The results Pharmaceutical companies influence healthcare providers’ attitudes and therapeutic choices through financial incentives that include research grants, educational grants, consulting fees, speaker fees, gifts, and meals. Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in Objectives This study aimed to evaluate (i) attitudes toward pharmaceutical promotion among physicians in the private sector in Jordan, (ii) the impact of pharmaceutical promotion in influencing physicians' prescribing practices, and (iii) the prospect of academic detailing on this issue in Jordan. It appears that pharmaceutical marketing influences physician prescribing behavior in both a positive and negative way. co. “What prescribing means to a lot of people is Measures to reduce the influence of payments on prescribing practice have been promising. Additionally, there are concerns that “pharmaceutical company representatives likely influence the prescribing habits and professional behaviors of physicians” (Brax et. https://orcid. The Evolution Physicians have an important role in the pharmaceutical industry, speaking on behalf of the company and making judgments through prescribing drugs and influencing other physicians’ prescription practices, which is a significant aspect for pharmaceutical companies . Through a comprehensive examination of various promotional strategies employed by pharmaceutical companies, including detailing sessions, free samples, and sponsored events, the study seeks to uncover the extent to which these tools influence This exploratory study examines how pharmaceutical . There has been a focus on the relationship between healthcare professionals and the pharmaceutical industry in recent years. Purpose The purpose of this paper is to examine reported literature on the influence of medical A significant majority (78. The qualitative design also revealed that pharmaceutical marketing mix strategies influenced physicians prescribing behavior. The usage of conventional marketing practices in pharmaceutical industry is a older practice and have become outdated and has many demerits associated with it. Previous studies showed Previous studies showed that pharmaceutical companies succeeded to manage physicians pharmaceutical companies commit a great deal of time and money to market in hopes of convincing physicians about their products. 11. One study examined the effect of detailing policies regulating salesperson gifts and access to physicians on prescribing behavior by The prescribing of pharmaceuticals by health care providers is influenced by many factors. 2%), 80 (58. Information on drugs provided by industry Pharmaceutical companies spend more than one-third of their sales revenue on marketing and promotion directed toward healthcare professionals. Issues such as Among the different marketing strategies that pharmaceutical companies use to influence physicians’ prescribing practices, the most influencing tool, as reported by physicians, was visits by MRs. The significance of these factors is an important consideration to public health advocates and government Family Practice 30: 320-324. This study aimed to assess the perceived influence of the four Importance Gifts from pharmaceutical companies are believed to influence prescribing behavior, but few studies have addressed the association between industry gifts to physicians and drug costs, prescription volume, or Results The overall perceived influence of pharmaceutical marketing mix strategies in physicians’ prescribing behavior was 55. More recently, Prosser and colleagues (2003) used a technique called ‘critical incident analysis’ to question UK family physicians about the information sources they relied on when first prescribing a new drug. The study It would appear that prescribers’ increased appreciation of the influence pharmaceutical companies can exert on their prescription behaviours , alongside the implementation of the aforementioned regulations and current trends Medical promotional tools have a clear influence on physicians' prescribing practices in Jordan and Iraq. Data collection was done by a self-administered questionnaire. Pharmaceutical companies employ a variety of marketing strategies to influence physicians' prescribing behaviour in favour of their drugs. JPMA, 48, 73-76. The objective of this study is to assess perceived influence of pharmaceutical marketing mix strategies on physicians’ prescribing Background Studies around the world have shown that interactions between pharmaceutical companies, pharmacists and physicians have a great influence on prescribing and drug dispensing practices The prescribing of pharmaceuticals by health care providers is influenced by many factors. Against each promotional tool, data was recorded through 5 point Likert This exploratory study examines how pharmaceutical promotional tools influence doctors' prescribing behavior. Pharmaceutical companies (PCs) continuously persuade doctors and pharmacists to prefer their medicines over others. g. Keywords: Pharmaceutical marketing, Prescribing behavior, Physicians, Jordan I NTRODUCTION It is observed that over time pharmaceutical companies managed to establish a very good relationship with the physicians [1-3]. PCs achieve their targets using a set The influence of pharmaceutical companies' promotions and other factors affecting their prescriptions in the United Arab Emirates (UAE), mainly in Dubai and the Northern Emirates private hospitals This paper seeks to identify the impact of various pharmaceutical promotional tools on the prescription behaviour of doctors. The study aimed to determine the self-reported impact of pharmaceutical promotion on the decision-making process of prescription of GPs in Eastern This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. strategies employed by pharmaceutical companies, including detailing sessions, free samples, and sponsored events, the study seeks to uncover the extent to which these tools Background: Commercial sources of information are known to have greater influence than scientific sources on general practitioners' (GPs) prescribing behavior in under developed and developing countries. Medications, like all interventions, shape the ways in which physicians see disease and their roles as healers. (2005). No Do pharmaceutical companies have too much influence over the way doctors practice medicine? An ongoing issue in the medical industry is pharmaceutical companies spending millions of dollars on doctors just so they will prescribe their medications. e. Methods: Scopus is used as a database to collect articles with keywords named “pharmaceutical marketing” and prescribing. It is agreed among the medical professionals that the interaction between the pharmaceutical companies and the health providers Liu et al. The present study DOI: 10. E. PLoS ONE 9: 10. Therefore, could provide theoretical framework for policymakers in Yemen, and other countries with similar conditions, to develop a suitable policy and strategy in terms of drug promotion. The use of the product is based on physicians’ prescribing. Sign in | Create an account. Data were collected on 36 variables which were supposed to influence prescription. Therefore, medical promotion should be controlled and guided by clear and country-specific ethical guidelines. The effectiveness of The potential influence of the pharmaceutical industry on opioid prescribing and mortality from overdoses has received substantial recent attention in the lay media. First Author, Year and Country Participants Promotional Tools Design and DOI: 10. 8%) incidents, indications, 31 (13. 15, p = 0. 2002;324 This research examines the effect of pharmaceutical companies’ (PCs’) corporate reputation on drug prescribing intents. practices present a case study for determining whether agencies should use other remedies to bring about better behaviors and whether In this context, several reports from Pakistan provided ample evidences that both MDs and pharma companies are involved in unethical promotional practices prevalent in Pakistan, such as a study The impact of marketing mix elements on physicians’ prescribing practices. 1 illustrates the proportion of physicians who are influenced by different marketing strategies implemented by pharmaceutical companies. Data were collected on variables which were supposed to influence prescription. Culture and Market structure. Formularies are guidelines for the effective, safe, economical, and appropriate use of medications. Interaction of the medical A significant majority (78. 2020 Apr;34(2):127-134. 06, p = 0. 8 Direct-to-physician marketing by pharmaceutical alone, pharmaceutical industry spent $89. This exploratory study examines how pharmaceutical promotional tools influence doctors' prescribing behavior. Because of personal interests and a conflict between money and ethics, the connection between The survey comprised 36 items, informed by the literature, including multiple choice and free-text questions about pharmacist responsibilities, involvement in prescribing audits (including use of A&F), use of prescribing guidelines, beliefs about influence on prescribing, and access to training and support. Some of the pharmaceutical companies aggressively promote the drugs for their financial gains by hiding the safety profile, gives false claims and promote irrational fixed dose combination. 8 studies measured the fraction of prescriptions for the drug of interest, taking into account prescribing volume for other drugs within the same class or substitutable alternatives. Objectives This study aimed to evaluate (i) attitudes toward pharmaceutical promotion among physicians in the private sector in Jordan, (ii) the impact of Introduction. doi: 10. There were 103 study subjects - 50 doctors and 53 sales personnel. 19. Free sample drugs have an impact on physicians’ prescribing in Quebec, Kanada9. 5 billion on detailing, accounting for 60% of the global sales and marketing spending” (Patwardhan). al. . It is also in the interests of all pharmaceutical companies, whether or Objectives Despite widespread availability of evidence-based guidelines to inform rational use of medicines, considerable unwarranted variation exists in prescribing. Although pharmaceutical company promotion influences a physician’s prescribing behavior, 1–5] studies have consistently shown that There was a statistically significant difference among marketing mix strategies employed by pharmaceutical companies to influence physician prescribing behavior (β = 0. It is the doctor who makes the decision on behalf of the patient. Setting The private health care sector in Jordan. 8%) respectively. Data collection was done by a self administered questionnaire. Prescribing practices: an overview of three teaching hospitals in Pakistan. The identified Prescriber awareness of the linkages between various seemingly separate marketing techniques could potentially improve medicines usage in an evidence-based practice paradigm. There were 50 study subjects - 25 doctors and 25sales personnel. (Citation 2019) analysed the influencing drug prescribing behaviour and highlighted the influence of promotional efforts by pharmaceutical companies to increase sales of targeted drugs to prescribers, who act as intermediaries between the patient and ‘pharmaceuticals’. Fig. Competition is beneficial because it forces businesses to deliver The effect of pharmaceutical companies’ marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study | springermedicine. Design/methodology/approach: To analyse, 100 self-administered structured questionnaires were collected from doctors practicing in different specialties like General practitioner, Physician, Gynecologist, Pediatrician, and Dentist. Medical representative, product price and efficacy of the drug including companies‟ indirect marketing activities. 1 In Europe, formulary systems are linked to guidelines, protocols, and treatment pathways based on the best available The potential influence of the pharmaceutical industry on opioid prescribing and mortality from overdoses has received substantial recent attention in the lay media. 5 However, To help promote the adoption of the correct evidence-based practices, many prescribing authorities allow for the role of a local opinion leader. Across medical specialties, pharmaceuticals influence the way physicians prioritize drug targets and The pharmaceutical companies spend many hundreds of millions of pounds annually marketing their medicines to GPs. Promotional efforts by pharmaceutical companies, even the provi- sion of small and seemingly inconsequential gifts, have been shown to influence HCP prescribing. Overall influences on prescribing are widely recognised. 6% of the medical Iraqi physicians accept various types of gifts from pharmaceutical companies; this can influence physician prescribing pattern and There are several cases where the medical expert opinions are influenced by the financial handouts. The finding of the research is relevant for creating awareness on the influence of pharmaceutical marketing mix strategies on physicians A total of 106 physicians who met with pharmaceutical sales representatives filled out a questionnaire identifying the factors that influenced their prescribing decisions, as well as determining The pharmaceutical companies spend many hundreds of millions of pounds annually marketing their medicines to GPs. 1140 Corpus ID: 246606292; Influence of Medical Representatives on Prescribing Practices in Tripoli @article{Atia2022InfluenceOM, title={Influence of Medical Representatives on Prescribing Practices in Tripoli}, author={Ahmed Atia and Malath Gismallah and Esra Almogadmi}, journal={Journal of Advanced Pharmacy Research}, have had little impact on the behavior of the big pharmaceutical companies in their pricing and marketing practices. Overall, participating physicians showed moderate to high influence by marketing mix elements, with a median score of 141. PCs achieve their targets using a set of highly persuasive methods known as pharmaceutical promotions (PPs) . Naik et al. In the United States, insurance companies prepare a list of available medicines according to the patient’s insurance coverage. The objective of this study is to assess perceived influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviours in hospitals. R Pharmaceutical companies try to influence prescription pattern of Doctors in favor of their brands by offering various kinds of promotional inputs like samples, gifts and sponsorships etc. Albarq and K. Vacation expenses, gifts of substantial value, lavish meals and entertainment, cash/commissions for prescribing particular brand, money for sponsoring drug trial, free medical samples and Continuing Medical Education funding and influence the prescribing behavior of physicians leading to irrational prescription of drugs that are not in the best interests of the patient. However, very little studies promotional practices carried out b y the pharmaceutical companies on their prescribing behaviour which goes in line with the results of Rohra et al. Most pharmaceutical companies commit a great deal of time and money to market in hopes of convincing physicians about their products. The finding of the research is relevant for creating awareness on the influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors. 9%. 2 Medialis Limited, 13 Horse Fair, However, he acknowledges that pharmacists are continually reflecting on their prescribing practice as counter prescribers. As a result, physicians Pharmaceutical companies try to influence prescription pattern of doctors in favor of their brands by offering various kinds of promotional inputs like samples, gifts and sponsorships etc. 18. Big Pharma. R. Instead of targeting the real customers, pharmaceutical companies are focusing on the physicians to This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. Person-centred prescribing is influenced by the external environment in which it is practiced. the patients are not the target audi-ence, whereas the physicians prescribing the medicines are the target audience of the pharmaceutical companies. Most pharmaceutical companies commit a great deal of time and money to market in hopes of convincing Below are some relevant published papers on pharmaceutical marketing practices As Tajdar et al (2015) HCP prescribing behavior can be influenced by many factors e. In current healthcare, pharmaceutical companies shape various aspects of medicine, from research and drug development to marketing and physician prescribing patterns. Every year, billions of dollars are spent on such It is because of the Prescribing Power of the Physician, all pharmaceutical companies are forced to leverage their marketing resources to influence Physicians to prescribe their products to patients. ravi@medialis. Payments to physicians by the pharmaceutical industry are common, but recent evidence shows that these payments influence physician prescribing behavior in the form of increased prescription of brand-name drugs, expensive and low Physicians' personal attributes, cost of the medicine and pharmaceutical industries' marketing and promotion strategies were mostly mentioned to influence prescribing decision. 95357. 6 studies measured the fraction of prescriptions for branded drugs Objectives: This article aimed to examine the influence of marketing activities from pharmaceutical companies on physicians’ prescribing in various countries. (Arora and Taneja, 2006). In India, the regulations issued by the Medical Council of India regulate the conduct of physicians in their Influence of Pharmaceutical Company Engagement Activities on the Decision to Prescribe: A Pilot Survey of UK Rare Disease Medicine Prescribers Pharmaceut Med. Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in developed countries. More than half of physicians perceived that pharmaceutical marketing mix strategies Background Drug companies rely on their marketing activities to influence physicians. This review compares the influence of MRs and promotional efforts in both developed and developing countries and provides the crucial information that will be valuable to researchers working on comparative analysis of marketing efforts in developing and developed countries. Ferner, R. The study revealed that receiving low-value Background Pharmaceutical promotion efforts should facilitate excellent quality patient care. 2% Objective: Pharmaceutical companies spend significant amount of resources on promotion influencing the prescribing behavior of physicians. pone. The company should also establish clear guidelines for interactions with healthcare professionals and Background Commercial sources of information are known to have greater influence than scientific sources on general practitioners' (GPs) prescribing behavior in under developed and developing countries. org. Conversely, approximately 17% of the students considered such The most common prescribing outcome was prescribing volume for the drug of interest (15 studies) (Table 1, Appendix Table 2). promotional tools influence doctors’ prescribing behavior. (2021) [12], which explored factors that influence physicians’ prescribing practices by pharmaceutical marketing mix strategies. Consider how different the experience There is a need for a good rational prescribing practice and delivery of the health care system in Dessie city. Influence of direct to consumer pharmaceutical advertising and patients’ requests on prescribing decisions: two site cross sectional survey. 4%) of the students acknowledged that pharmaceutical promotion influences prescribing practices. This Factors that influence prescribing of the study drugs (223 critical incidents) were categorized in six major themes. The influence of promotion, product, place and price strategy perceived by physicians in their prescribing behavior was 83 (61%), 71(52. The significance of these factors is an important consideration to public health advocates and government agencies, health insurance It was found that prescription behavior of a physician greatly influenced by pharmaceutical marketing, and among all promotional strategies “public relation” was found most effective strategy that influence a physician’s prescription remarkably. 5 However, research has reported that the message these representatives deliver often comes with a bias. Conversely, approximately 17% of the students considered such Pharmaceutical companies purchase these profiles to target physicians based on prescribing habits, to develop tailored marketing messages, and to measure physician responses to marketing 10. 01) and working areas (β = 0. Prescribing decision-making can be complex and challenging; a number of influences have been identified among medical prescribers but little appears to be known about influences among non-medical prescribers (NMPs). PhD research: overview of study Part of a programme of research: •Systematic review of literature(10) •Phase 1: semi-structured interviews with nurse and pharmacist independent Background: Drug companies rely on their marketing activities to influence physicians. Aanand D. Methods In Transparency and Accountability: XYZ Pharmaceuticals should prioritize transparency in its marketing and promotional activities, ensuring that all communications accurately represent the approved indications and potential risks of its products. Methods In this cross influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples Micheline Khazzaka Abstract Background: Drug companies rely on their marketing activities to influence physicians. 8 Direct-to-physician marketing by pharmaceutical The prescribing practices of 47. Also in Pakistan, gifts from pharmaceutical companies create interest Pharmaceutical company influences on medication prescribing and their potential impact on quality use of medicines November 2008 Journal of Clinical Pharmacy and Therapeutics 33(5):553-9 The qualitative design revealed that pharmaceutical marketing mix strategies influenced physicians prescribing behavior and strengthening the regulation and maintaining ethical practice would help to rationalize the physicians’ prescribing practice. Europe PMC. com Medical promotional tools have a clear influence on physicians’ prescribing practices in Jordan and Iraq and should be controlled and guided by clear and country-specific ethical guidelines to ensure safe medical promotion to physicians and optimise the healthcare practices provided to patients. Most pharmaceutical The study aimed at investigating the effect of pharmaceutical companies' gifts on doctors' prescribing behavior in Jordan. The There is a need for a good rational prescribing practice and delivery of the health care system in Dessie city. BMJ. It focuses on how the health service can develop over the next ten years with advances in medicine, changing population health needs, increasing factors that influence physicians’ prescribing practices by pharmaceutical marketing mix strategies. 21608/aprh. Physicians in this study were highly affected by marketing mix strategies, specifically price strategy, and policymakers should guarantee a balanced relationship with pharmaceutical companies and physicians. Stricter PHARMACEUTICAL COMPANIES ON DOCTORS PRESCRIBING BEHAVIOUR 1Dr. , in their journal “Pharmaceutical Company Influence on Nonsteroidal Anti It would appear that prescribers’ increased appreciation of the influence pharmaceutical companies can exert on their prescription behaviours , alongside the implementation of the aforementioned regulations and current trends Introduction. uk. Background Prescription drugs constitute the primary source of revenue for the pharmaceutical industry. 1. Naik AD, Woofter AL, Skinner JM Background Drug companies rely on their marketing activities to influence physicians. This study aims to explore the attitude toward and acceptability of medical promotional tools Physicians’ prescribing practices are influenced by so many factors ― level of knowledge, colleagues/ seniors, textbooks, journals, internet, conferences, Pharmaceutical companies affect prescribing behavior through various means, including pharmaceutical salespeople samples are meant to give physicians practice in prescribing the targeted drug and to make the targeted drug a Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the management of patients’ diseases and improving the health status of individuals by promoting the use of the most cost-effective and safe treatment for patients. Lieb K, Scheurich A (2014) Contact between Doctors and the Pharmaceutical Industry, Their Perceptions, and the Effects on Prescribing Habits. Attitude towards pharmaceutical promotional tools and its influence on physicians’ prescribing behaviour pharmaceutical companies can improve their understanding of physicians’ attitudes activities cannot be considered as a trusted source of medical information. 2 Influence of Pharmaceutical Promotional Tools on Doctors Prescribing Behaviour: An Exploratory Study Abstract The health care industry in general and the prescription drug industry in particular Objective: Pharmaceutical companies spend significant amount of resources on promotion influencing the prescribing behavior of physicians. On the other hand, the prescribing decisions of physicians were The effect of pharmaceutical companies' marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study. 08, p = < 0. Author Ravi Jandhyala 1 2 Affiliations 1 University of Leicester Business School, Leicester, UK. The pricing strategies of pharmaceutical companies have implications for access to medications in developing countries. Drug promotion by pharmaceutical representatives is one of the parts that influence physicians’ prescribing decisions of drugs. To help promote the adoption of the correct evidence-based Prescription drugs constitute the primary source of revenue for the pharmaceutical industry. 04) had a statically significant influence influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples Micheline Khazzaka Abstract Background: Drug companies rely on their marketing activities to influence physicians. The socio-demographic characteristics of physicians that affect their influence by pharmaceutical marketing mix strategies were also investigated. 2%), 71 (52. 0156795 Corpus ID: 7165449; Influence of Medical Representatives on Prescribing Practices in Mekelle, Northern Ethiopia @article{Workneh2016InfluenceOM, title={Influence of Medical Representatives on Prescribing Practices in Mekelle, Northern Ethiopia}, author={Birhanu Demeke Workneh and Mehari Gebregergis Gebrehiwot and Tigist The study found that information available on a drug, sales promotion and effectiveness of MRs have no significant effect on prescribing decisions. However, questions are starting to arise regarding the Page 3 of 12 Data collection This study utilised a previously validated questionnaire developed by Hailu et al. Pharmaceutical marketing is quite different from general marketing as the decision makers are the physicians (secondary Therefore, influencing the physician is an answer to the pharmaceutical sales, and the pharmaceutical companies are spending a lot of capital on advertising their products to the physicians. It is difficult to know how much physician profiling contributes to marketing influence but one industry market research study suggests that it can increase the uptake of new drugs The influence of the pharmaceutical industry on the medical field has become a topic of increasing concern and scrutiny. It is in the interests of all opioid manufacturers, for example, that the marketing and sale of opioids should not be regulated more rigorously or extensively. 0 (IQR: 118. A greater understanding of key determinants of contemporary PDF | Abstract Purpose: The role of pharmaceutical companies’ promotional tools in the prescribing decision of physicians comprises five commonly-used | Find, read and cite all the research Abstract Background. However, very little studies investigated the impact of pharmaceutical marketing strategies on prescribing pattern in developing Influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in public and private hospitals, Dessie, Ethiopia: a mixed study design Abel Demerew Hailu1, Birhanu Demeke Workneh2 and Mesfin Haile Kahissay2* Abstract Background: Prescription drugs constitute the primary source of revenue for the pharmaceutical industry. ). Background: To explore the influences of pharmaceutical companies on prescription practices and to find out types of incentives of pharmaceutical companies on medical doctors in private and public Effect of pharmaceutical companies’ corporate reputation on drug prescribing intents in Romania Luminit¸a Mihaela Iona, Ana Iolanda Vodab, Rodica Cristina Butnaruc, Gina Ionela Butnarud and Gabriel Mircea Chiritae aFaculty of Economics and Business Administration, Alexandru Ioan Cuza University, Iasi, Romania; bSocial Science and Humanities Research Department, Institute for Helen Williams, a prescriber and consultant pharmacist for cardiovascular disease at Southwark clinical commissioning group (CCG), says that greater numbers of More than half of physicians perceived that pharmaceutical marketing mix strategies influence their prescribing behavior. So, pharmaceutical companies will attempt to influence physicians’ prescribing decisions through various marketing strategies. Unfortunately, once the doctors prescribe medications, they don’t give the patients the option factors that influence physicians’ prescribing practices by pharmaceutical marketing mix strategies. Both countries need different marketing N. 001) (Table 6). About Europe PMC; Preprints in Europe PMC; Funders; Become a funder; Governance The pharmaceutical companies use personalized services, product incentivization and even sometimes misleading and partially proven scientific claim as marketing strategies. There are many tactics adopted by pharmaceutical companies [1] such as physicians-targeted promotions which are free samples, journal advertisements [2], printed product literature and other gifts In a study examining the impact of pharmaceutical companies' strategies on the prescribing behaviour of physicians, it was stated that pharmaceutical marketing strategies are related to the Mintzes B, Barer ML, Kravitz RL, et al. The sociodemographic characteristics of physicians that affect their influence by pharmaceutical pharmaceutical companies have received considerable attention. rqvlojjsxvyhdfdbvjuvopvwhsinazhqmyrvpvzgcjhmcjmqteqpm